Telemarketing & Lead Generation
As our name suggests, we make it our priority to understand fully the industry your business works in, your target audience, the right approach & how best to convert initial calls into convertible appointments & business.
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All too often business’ in our industry work to the ‘numbers game’. The more calls you make = more discussions = more meetings (is the belief), but we see a high percentage of those follow up calls or meetings cancelled or forgotten about.
Not every first call will convert, we find the majority of busy sales people who balance managing clients and new business will give up after their first call or email.
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At Niche Marketing, we understand how important it is to manage the ‘prospect pipeline’. Our specialists will keep a steady flow of calls & emails to each prospect, being varied in our approach, to convey best our client’s proposition.
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Our philosophy is always, understand the client & the prospect before making the call;
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Have a plan of action
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Understand what we are looking to achieve/gain
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What are the benefits to the prospect?
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What‘s the essential information we need?
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What are the next steps?
Appointment Setting
Key to a good call or conversation is the follow up & action point. Whether that’s closing the prospect to a specific time & date to meet face-to-face, arranging a follow up call with our clients dedicated advisors or business managers or transferring through instantly to our client, our aim is to create the best opportunity to secure the meeting & opportunity there and then.
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It is vital for your business and Niche Marketing’s credibility, that the appointments we set are worthwhile and the right fit for your business, along with genuine buy-in and interest from the prospective client. We fully understand that time is a precious commodity and the impact booking these appointments can have on our client’s sales team’s diaries and mentality.
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Niche Marketing can manage diaries on behalf of our clients so that the initial call is more efficient and organised, securing the prospective customer/client to a time and date without delay or call-backs.
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After the appointment has been set, we can also email the prospective customer/ client with confirmation of the scheduled meeting outlining the date, time, location & and who they will be meeting. We can also offer to call the day before the meeting and, in some instances, even after the meeting has taken place for their feedback and any follow up.
Event Telemarketing
​Event Build Up
We can help personalise your delegates' experience by personally inviting them to your event. Confirming attendance with a 1-1 call not only allows us to qualify the guest to ensure they are the right client for you but this also creates a lower no show rate.
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Product Launches
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Trade shows
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Business conferences
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Event registration
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Seminars
Event breakdown
We can assist with contacting your delegates post event to upsell products, services, re-book delegates to attend follow on events or obtain feedback for you.
Telemarketing can also work well alongside your email campaigns or direct mailouts pre and post event. We can work with you to coordinate these effectively.